MEETINGS · INCENTIVES · CONFERENCES · EVENTS
MICE finds the companies and event organizers most likely to book your property, verifies why they're a fit, and hands your team a warm angle to open with - instead of another list to sort through.
Built for independent and boutique hotel sales teams selling group and MICE business.
This is what a hotel sales rep runs through before a single email goes out - and it starts over for the next account.
Open a chat window and describe the kind of account you're looking for - company size, industry, region - and ask the model to generate a list of candidates. No memory of what worked last time, so every session starts from a blank prompt.
Wait for the model to return its output, then copy the raw list out of the chat window into a spreadsheet or doc so it's usable. Nothing here is verified yet - just a list of names to work through.
Go through the list one by one and decide which companies are actually worth pursuing - checking size, relevance, and fit by eye. This is the step where judgment quality varies most from rep to rep and day to day.
For every account that survives the review, switch tools and search ZoomInfo to find the right person to contact and their details. A separate login, a separate search, for every single company on the list.
Draft an outreach email for each contact, customizing it enough to not look like a mail blast, then send it. Still manual, one email at a time, with no visibility into what a teammate may have already sent that account.
Switch tools again to record the account, contact, and outreach status in the CRM by hand, so the pipeline reflects what actually happened. Skip this step under time pressure and the whole team loses track of who's been contacted.
Open a chat window and describe the kind of account you're looking for - company size, industry, region - and ask the model to generate a list of candidates. No memory of what worked last time, so every session starts from a blank prompt.
Wait for the model to return its output, then copy the raw list out of the chat window into a spreadsheet or doc so it's usable. Nothing here is verified yet - just a list of names to work through.
Go through the list one by one and decide which companies are actually worth pursuing - checking size, relevance, and fit by eye. This is the step where judgment quality varies most from rep to rep and day to day.
For every account that survives the review, switch tools and search ZoomInfo to find the right person to contact and their details. A separate login, a separate search, for every single company on the list.
Draft an outreach email for each contact, customizing it enough to not look like a mail blast, then send it. Still manual, one email at a time, with no visibility into what a teammate may have already sent that account.
Switch tools again to record the account, contact, and outreach status in the CRM by hand, so the pipeline reflects what actually happened. Skip this step under time pressure and the whole team loses track of who's been contacted.
THE PLATFORM
MICE learns your hotel's profile, watches the events calendar, and turns that into a ranked list of who to call next.
A living database of conferences, trade shows, and exhibitions - so you know where the group demand is coming from before your competitors do.
Enter a competitor hotel. MICE verifies public evidence of the events they've hosted, giving you a precise, warm pitch angle instead of a cold guess.
MICE processes and learns from your input data to identify, estimate, and compare potential customers - a living model of your hotel that gets sharper with every upload.
Every lead carries a shared outreach status. Add a teammate to any company in your list and they pick up exactly where you left off - no handoff, no dropped thread.
THE UNIQUE FEATURE
Score every prospect against selected criteria from your customers - and know exactly who's worth building a relationship with.
Upload your past clients for MICE to analyze
Suggests new companies that are similar to your past customers
WHY NOW
of hospitality professionals say AI is having a significant or transformative impact on the industry.
Canary Technologiesof hotel owners want to do more with AI but feel overwhelmed by the options on the market.
Wyndham Hotels & Resortsof hospitality businesses have reached what BCG calls "future-built" status with AI adoption.
Boston Consulting GroupWHAT IT MOVES
Modeled for a single-property sales team replacing a generic prospecting tool with MICE, one year out.
The read-judge-find-contact loop collapses into one step.
Same hours, same headcount — time saved goes straight back into volume.
From more qualified accounts reached, not from a bigger team.
Comparing fully loaded outreach cost against the tool subscription.
Modeled figures based on internal MICE pilot dataset. Detailed per-property numbers available on request.
Show us your market and your past clients - we'll walk your team through what MICE surfaces for your property before you commit to anything.
